Selecting the best email hosting provider is an important step in getting your business off the ground. But how can you know which one is appropriate with all these alternatives and plans to choose from? Can you get one which just has webmail, or do you need desktop too? What about email providers that have bells and whistles like marketing analytics and unique templates? To choose the best email hosting service to your enterprise, you need to begin with an email strategy.
Establish How Email Fits into Your Overall Business Strategy
In many businesses, email is the primary method to communicate with both customers and employees. When it comes to advertising, it is far more effective than using social media to entice new prospects and foster clients. That is why when you are picking the best email hosting service, then you want to consider this big picture that goes past communication.
What kind of role will email play in your company? The response to this question is crucial when assessing which email service provider to go for. Are you going to use email for communication internally, or can it also be used as an external marketing tool? What type of metrics do you need to track along with your mails? Do you want your email recipients to be able to see their emails on mobile? What about A/B testing subject lines and messaging templates? And above all, how many people in your organization will require an email address?
Consider these questions when you’re creating your email strategy. There are no right or wrong answers — only what’s right for your unique business. Once you’ve figured out that the role email plays in your organization, you are able to determine what kind of features you’ll need in your email service provider.
Prioritize the Features You Will Want
With your email plan set up, you can start looking at exactly what you want your email service provider to perform for you. When reviewing features, keep your top-level goals in mind.
Consider the following features when researching email service suppliers for your small business:
Understand how to choose the email hosting for you
Learning to use your email has to be quick, simple, and seamless. After all, in case you are having to spend hours figuring out how to segment your lists, for example, you’re taking time away from the other significant business activities. Focus on the usability and user experience of your e mail hosting supplier.
Webmail vs. Desktop Mail
Webmail enables you to browse, send, and manage email through a web browser — think Gmail, for instance. This service is perfect for those who don’t want to download apps onto their devices and prefer to get email over the net. If you often use public computers, this might be the best alternative for you.
Desktop mail comes through an email client, like Microsoft Outlook. In cases like this, you need to download email software onto your device, and you also receive and send mails through that application. One of the important advantages of using desktop is that you can get your mails while you’re offline, like on a flight or lengthy train ride. Desktop email is great for those who want to handle multiple email accounts in precisely the exact same application, and want to download their emails on their device.
This feature is key if you’re going to be sending out advertising emails. Look for an email service provider that gives you the capability to quickly create eye-catching and innovative mails for your viewers without spending too much time figuring out how code or design. This way, you can construct engaging emails with text blocks, videos, pictures, social media icons, and more. Opt for one that has a variety of email templates with elastic layouts. Ensure that the layouts are mobile-friendly.
Using an email service provider that offers segmentation is a huge and
Building an email list is a important part of email marketing. The best email hosting for small business uk providers offer various subscription types which you can use on your website, such as those embedded on a webpage, included in a popup, or as a floater. Check you could customize the shape with your brand colors and form fields, and try to incorporate it to your site to make sure they operate together.
Not all your customers have the very same needs. Using an email service provider that features segmentation is a massive plus, especially if it’s important to deliver highly targeted messages to your viewers. This way, it is possible to group lists by specific criteria like demographics or client history.
At the very least, email recipients wish to realize that you’ve included their name from the email. Look for an email service provider that permits you to add personalized data to your email address, such as titles and purchase preferences.
In business, timing is everything. You need to be certain you’re sending the ideal emails to the right people at the right time — but you can not be glued to your computer each day to do it. Scheduling enables you to set up your email and get it delivered at a certain day and time. Auto Send and Triggering let you send emails based on particular actions (or inaction). As an instance, if a customer makes a purchase, you can automatically send them a thank you email. If a prospect does not open an email, you can send them a different one with another subject line.
Analytics is a particularly handy feature when you’re sending email campaigns. Work with an email service provider that lets you track the important metrics, like open-rates, click-throughs, bounces, and unsubscribes, and the ones that show you warmth maps.
Here’s the thing — just as you sent an email, it doesn’t mean it’s going to land in someone’s inbox. Email delivery prices aren’t 100%. That is why it’s important to check with your email service provider about how reliable their shipping is and what shipping rates they could guarantee. Many will also supply you with the best practices you can employ to enhance your delivery rates.
Make Certain that your cheap email hosting can incorporate with your email tools
Review the Security Steps
Aside from features, security is essential. After all, you do not want a security breach where your confidential information — and your customers’ confidential information — is leaked. Assess if your email service provider follows safety criteria like SPF (Sender Policy Framework) and DMARC (Domain-based Message Authentication, Reporting and Conformance). You’ll also need to find out what encryption keys are utilized and how secure they are.
Like most companies, email won’t be the sole technology you are using in your own organization.
In regards to email, make certain you make the ideal email in the proper places. A catchall feature enables you to forward incoming email to a main ID. By way of instance, if an employee leaves the company, you may forward all of their incoming email to your inbox. Spam filters do exactly the opposite job — they be sure that you don’t get emails which will waste your energy and time. Start looking for an email hosting provider with a powerful spam filter that kicks out crap but lets in important messages.
Research the Client Support
From time to time, you might run into a query you can’t answer by yourself, or might experience a problem with your email that you need help with. Having professional customer support can be a massive blessing to active small business owners. Review what the provider’s customer service and support program are similar to, and if they offer an online resource center.
Contemplate your budget prior to choosing an email hosting
Image Credit. Vilma Núñez
Know Your Budget
Your funding will vary depending on your company’s goals and exactly what role email plays on your own strategy. Most email service providers provide tiered packages, where there is a free plan and multiple paid programs. Where possible, try out the free strategy to find that it supplies the usability degree you’ll need and then pay for the important features. Be aware that some email service providers charge a fee depending on the amount of email addresses you have, whereas others charge by how many mails you send.
Always Examine the Big Picture
In regards to email, it’s important not to see it as just another tool for your enterprise. Email is an integral part of your company that goes far beyond communication. Make sure you align your email service provider along with your overall business goals, and you will observe the outcomes.